Who We Are: Nancy Juetten


From Desperate Housewife to PR Diva

Nancy's public relations consulting, publicity coaching, and information products business started in February of 2001 with a desire to earn enough money to buy better groceries. Today, Nancy is fortunate to enjoy a full book of business with amazing clients with great stories to tell, and she is too busy to cook. She enjoys working with clients doing business in the "comfort and joy" niche whose products, services, or ideas one day have the magic to invite Oprah Winfrey's attention. Seattle Chocolate Company, Affirmagy, Olympic Hot Tub Company, and La Panzanella are examples.


PR Expert, DIY Publicity Toolkit Author, and More

Nancy invests most of her time in the media trenches to bring favorable, local media attention to the winning ways of a group of select clients across the Puget Sound region of Washington State. As an experienced, talented, and passionate publicist and storyteller, she knows who to call and what to say to capture the attention and interest of writers and editors around town and well beyond.

She is also the author of the Media-Savvy-to-Go publicity toolkit that helps publicity-seeking business owners everywhere get seen, heard, and celebrated in their own backyards. Nancy writes a monthly "Media Savvy" newspaper column for the Puget Sound Business Journal, blogs about DIY publicity regularly at www.mainstreetmediasavvy.com, speaks often to audiences of publicity-seeking business owners, and teaches a very popular Publici-Tea™ workshop just about monthly that earns rave reviews.

How Nancy's Qualifications and Career Experience Serve You:

Getting phones to ring, creating media buzz, building credibility, and fostering collaborative, enjoyable relationships with clients, virtual staff, and the media are what Nancy's efforts are all about. Her high integrity, journalistic and enthusiastic approach to storytelling has helped build trusted relationships with many influential reporters and editors in the Puget Sound region and beyond. Representing the public relations and communications interests of some of the Northwest's leading organizations is an honor and a privilege.

Before launching her business, Nancy invested a lot of years working in marketing/promotion/publicity positions at some of the nation’s leading fast food restaurants. She even worked as a marketing consultant for one of Seattle’s premier broadcasting companies. In this role, she gained an up-close-and-personal understanding of the power of television and radio to build business and buzz for companies of all sizes and types. For many years, Nancy spent most of her waking hours figuring out ways to help busy people get what they wanted quickly and affordably so they could get fast on their way. Those lessons still inform her work today.

Five Things About Nancy That Might Surprise You:

  • As a nine-year-old, Nancy figured out how many licks it took to get to the center of a Tootsie Pop. She earned a certificate from the company president for her accomplishment, and she’ll never share the answer.
  • Nancy owns every O Magazine that has ever been printed and dreams of sharing a cup of tea with Oprah Winfrey one day to thank her for the positive influence she has had on her life.
  • Nancy ran a half-marathon the year she turned 40. She traveled 175 miles in training over three months leading up to the race, even though she had hardly run more than three miles at a time prior. The lessons she learned about how to apply passion, time, and discipline toward achieving big goals informs every move she makes as a business owner, wife, parent, and friend today.
  • Nancy's son Kyle says that if there were Olympic medals for cleaning and laundry, Nancy would earn the gold.
  • “The Success Principles” by Jack Canfield is among Nancy's favorite business books.

Nancy's Education:

Nancy earned Bachelor of Science degree in business administration with a marketing emphasis from California State University at Northridge. Here the seeds for a promising career in public relations and communications took root. She earned thousands of dollars toward her self-funded college education by entering essay contests and winning.

Clients Rave:

Visit this link to read what clients say about Nancy's contribution to their business and publicity success.

Why You Can Rest Easy with Nancy Leading Your PR Effort:

Over the years, Nancy has earned business success by following her own publicity advice. Everything she recommends to clients is based on tips she has put to the test to earn great results for scores of Puget Sound-based clients and her own thriving practice. If she could transform from desperate housewife to PR diva by following her own advice, just imagine what is possible for your own growing business when you invite her to apply her direct-from-the-trenches, proven publicity tips and winning track record to your own advantage. The New York Times once reported that good publicity lasts forever. The only question now is when to begin. If not now, then when? Only you can decide.



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Tel. 425-641-5214  nancy@nsjmktg.com | ©2007 Nancy S. Juetten Marketing.3gnikja