Newsletter - Nancy S. Juetten Marketing, Inc.
Media-Savvy-To-Go Ezine
How NOT to Shoot Yourself in the Foot with a Bad Headshot -- and More!
September 17, 2007
Dear Nancy,

I've got much to share, so let's get started right away.

I've posted a new Special Bonus Report to my Website and blog that explains how not to shoot yourself in the foot with a bad headshot.  It's a sassy, informative article that should prove timely for those of you who know that it's time to put your best face forward.  Since you already subscribe, just send me an email, and I'll send you the report free of charge.  And if you know of people who need this information, please invite them to subscribe!   When they sign up, they receive the new report as an immediate download.

Zita Gustin, the executive managing director of eWomenNetwork and I held a teleconference on September 12 to go into the topic of becoming an expert in your field.  It was our first try at using the software.  Still, the results are of very high quality.  If you'd like to listen in, here is the link to enjoy this audio file:  It's our gift to you to enjoy and share with people you know who can benefit from this information.

My Puget Sound Business Journal column debuted on September 14 to empower small business owners with publicity tips to enhance their success, and here is the link:

I believe this column is available to print subscribers only.   If you are not yet a subscriber, now the "Media Savvy" column gives you a new reason to make reading the Puget Sound's leading business journal an essential habit.  In fact, you can enjoy $10 off your new subscription when you get in touch with Circulation Marketing Representative Elizabeth Case at  206-876-5418.  Here also is the link to make it easy for you to learn more:
My blog at launched on September 1, and traffic is fast outpacing traffic for the traditional Website at  Already I've been invited to speak at the Women's Media Summit taking place virtually on October 18 and 19 (read more about it below), and I can't wait to see what additional miracles manifest, thanks to the power and impact of the blogosphere.   Please visit and let me know what you think.  And feel free to post your comments at the blog.

I am now a Get Known Now coach working with Suzanne Falter-Barns.  Together we'll be coaching business owners from all across the U.S.A. and beyond on how to get known now through Suzanne's Extraordinary Business Builders program.  If you've been struggling with getting to the essence of your unique selling proposition and need a guiding hand from an expert who really knows her stuff, Suzanne's course is for you.  You can read more about it at this link:  I took this course myself late last year, and it was very powerful in helping me craft the "Main Street Media Savvy - Get Seen, Heard and Celebrated in Your Own Backyard and Beyond!" brand message. I am thrilled to be supporting her and her success and publicity seeking clients as a new Get Known Now coach.

Speaking of crafting a winning brand, do you struggle with getting your marketing show on the road?   You'll want to tune in to an October 17 tele-seminar with my colleague, friend, and co-collaborator Stacy Karacostas of SuccessStream.  Stacy is a marketing strategist and copywriter with more than 20 years of experience is small business.  She understands firsthand the unique difficulties entrepreneurs face.  Over the years, she has developed a variety of proven tools, tips, and tricks that take the struggle out of growing your small business.  A prolific writer, Stacy has published more than 100 articles on the subject and is the producer of the SBA supported Bizline Radio show.  I'll have more information to share about this in the NEXT ezine, so stay tuned.

Isn't it about time you got the recognition you deserve?  Everyone knows the most effective way to get that recognition is through publicity but, how  do you do it and where do you start? Particularly, when you're on a tight budget. Enter PressKit 24/7 Quick Kit.

PressKit 24/7 is an online presskit technology  with keyword optimization to raise your online press kit's search engine ranking automatically.  That means more people find you faster. It's  also easy to use, and the media love it. Simply cut and paste the information you already  have hanging around your computer such as your bio or company overview. With a few quick  "cut and paste" moves, you can position yourself in front of thousands of media members. It is that easy.  According to a recent TEK Group International  study, 93% of journalists prefer online sources. However, most Web sites are designed for the  end-user, not the media. PressKit 24/7 has a  singular focus: to drive the media to your door. Of course that door goes both ways. The more people you drive through it, the more exposure you will get, too. PressKit 24/7 acts as the gateway to your success.  For just $29.95/month, you get an online press kit that is included in a searchable expert database thousands of newsmakers scour every month. Get exposure to the media while you sleep. Let PressKit 24/7 work for you. Sign up at Presskit24/7 and lock in this special price today. This offer only lasts until September 30, 2007.   You can learn more at:

By the way, I am so convinced in the value of PressKit 24/7 that I set up my own.  I am on a mission to drive as much blog traffic as possible about my Main Street Media Savvy expertise, and this tool makes perfect sense to help me achieve that goal. Here is my link to make it easy for you to check it out:

Come Meet Me:

Snohomish Chamber of Commerce Luncheon - September 21

How to Get Seen, Heard, and Celebrated in Your Own Backyard and Beyond!
425-888-6263 to make your reservation.

Columbia Tower Club Luncheon - October 10, 2007

How to Get Seen, Heard, and Celebrated in Your Own Backyard and Beyond!

Call 206-622-2010 to make your reservation.206.622.2010


Fremont Chamber of Commerce Luncheon - October 17

The Deadly Sins of Media Relations and How to Avoid Them

Call 206-632-1500 to make your reservation.


The Women's Media Summit - a Virtual Conference - October 18

and 19. 

Top PR experts from around the nation - including me - are on the agenda.  Visit the link to learn more and participate.

Looking for a speaker to inspire your members to make the most of their media relations?  I'd love to be of service!   Get in touch at 425-641-5214 or connect by email at

With so many powerful resources to support your publicity success, isn't it time to get started?
Check out the new and improved Media-Savvy-to-Go Publicity Toolkit by visiting this link:

Have a great September, and be sure to visit the blog at The Blog for all the latest DIY publicity tips, stories, and resources to advance your success.

Quick Links...
Main Street Media Savvy - Get Seen, Heard, and Celebrated in Your Own Backyard ... and Beyond!
Contact Information
phone: 425-641-5214   email: