Newsletter - Nancy S. Juetten Marketing, Inc.
"Helping winning companies tell their stories and build their brands."

Inspiring Words

"Far and away, the best prize that life offers is the chance to work hard at work worth doing."

-- Theodore Roosevelt

With Gratitude

Thanks to all of our clients for the trust they place in our services and the opportunities they provide us to tell their stories and build their brands. 

Consider Doing Business with All of Our Fine Clients in 2007!



Air Van Lines

Acquisition Services Group

Cascade Bank

Charter Bank

Dr. Jeffrey Doneskey

Dr. Jeffrey Files

Goff Chaffee Geddes PLLC

Graphic Technologies Inc.

Graebel Quality Movers

Hornall Anderson Design Works

Hydrogen Advertising

Joanne Wright & Co. Private Jewelers

Media Skills Training


Oberto Sausage Company


Olympic Hot Tub Company

RocketDog Communications

Women Business Owners

Wimmer Solutions

Thanks to our valued business partners for their ongoing support, service, and referrals.

Engage them to support your success!

Barbara McNichol

Charter Bank

Cheri Jones

David Wiseman

Falco + Sult

Henry DeVries

Jeremy Duimstra

Joan Stewart

Karla Chin

Kristen Schuerlein

Michele Lisenbury Christensen

Mark Adam Miller

Pacific Continental Bank

Paulette Ensign

Sara Yao

Susan Harrow

Victoria Likes

And so many more.

Thank you ALL for your talent, time, and extraordinary service and support.

Two Ways to Visit Our Website

Media Savvy to Go


Either URL delivers. 

Volume Number 20, November 1, 2006


Wow -- What a Year --2006 


Your Input Will Make 2007 Even Better

Dear RecipientFirstName,

2006 was an exciting year of growth and new opportunities.

  • Olympic Hot Tub Company, ABODA, and Cascade Bank (among many others) enjoyed traditional fee-for-service public relations and marketing communications services that resulted in scores of how-to article, business features, award wins, and other good press to help advance their success in the marketplace.
  • Hydrogen Advertising's Bill Fritsch continued to write two monthly columns for both Marketing and the Snohomish County Business Journal as a result of winning pitches prepared on his behalf.
  • Two Media-Savvy-to-Go publicity tips booklets and a workbook debuted to help many success-seeking business owners secure their own publicity without breaking the bank.
  • Audience members at Puget Sound business organizations and networking groups heard me speak about a variety of media relations topics to favorable reviews.  
  • Snohomish County Business Journal readers got a taste of Media-Savvy-to-Go tips, resources and information via the October launch of my monthly column by the same name.
  • A wonderful audience of women business owners joined me, Zita Gustin, Lorraine Howell, and Mikelann Valterra  as we presented the Power Tools for Women Business Owners and Entrepreneurs half-day seminar at Maggiano's in October. We shared tips about business networking, rate setting, media relations, and elevator speech imrpovement as we enjoyed fabulous food in a lovely setting.
  • I even won two national awards for annual report excellence for copywriting I contributed to the Cascade Bank and Charter Bank annual reports for 2005.

Along the way, I sure learned a lot about e-commerce with a learning curve that was just about straight up.  I strugged a bit with technology (as many of you have received a few too many ezines each month than you'd like). And, I wished -- along with many of you -- that days could be longer so I could accomplish everything on my never-ending to-do list.


As I look to 2007, I wonder what new ways I can serve my clients and ezine subscribers.  This brings me to consider a few questions that I hope you can answer for me. 


-  Do you have interest in group media relations coaching via teleconference to benefit from my expertise and access it affordably in a group setting?


-  Do you want more Media-Savvy-to-Go Special Reports to help you save time and money as you achieve winning Puget Sound public relations results?


-  Would Media-Savvy-to-Go audio CD's be of interest?


-  What products or services are on your wish list that I can bring forward to support your media relations success?


-  Do you have any comments to share about this ezine that can help me be of better service and deliver greater value?


-  Is there anything missing from our service and product offerings and overall approach that would ease a very real problem in your business that we can help you solve?


I invite you to call me at 425-641-5214 or send your comments to so I can take your ideas into consideration for what I hope will be a winning 2007 for us all.


Two More Opportunities to Learn How to Make the Most of Your Media Relations without Spending a Fortune


In these brief, yet powerful 30-minute sessions, I will walk audience members through all the steps to follow to get their names in print based on a proven approach that continues to deliver the ink for agency clients and those who follow the steps to their own reputation-buiding advantage.


You will learn:


  • How to pitch the media so that your story will get told
  • How editorial calendars can be used to your best advantage
  • How to brainstorm provocative article titles to compel editors to say "yes" to your ideas
  • Nancy's top ten favorite ways to earn the ink
  • The top ten deadly sins of media relations and why you should avoid them.

Lunch Event: Northgate Chamber of Commerce

November 16, 2006

Noon - 1:30 p.m.

$15 with event pre-registration; $20 without reservation

Hotel Nexus

2132 N. Northgate Way

Seattle, WA 98133

To Register: Call Mary Fischer at 206-398-5600 or send email to


Breakfast Event: Renton Chamber of Commerce

November 17, 2006

7:30 a.m. - 9 a.m.

$15 for Renton Chamber members; $30 for non-members

Lodge at Eagle Ridge

1600 S. Eagle Ridge Drive

Renton, WA 98055

Register:  Call 425-226-4560


Clients in the News

ABODA debuted its new property management division in October, and here is the link to the Puget Sound Business Journal story:

Congratulations to Alice Cunningham, co-owner of Olympic Hot Tub Company, for earning a place on the Puget Sound Business Journal's 2006 list of Women of Influence.  Watch for a profile in the November 3, 2006 edition. 

Congratulations to Alice Cunningham and Eva Chiu of InfoAdvantage for winning a WebAward from the Web Marketing Association for outstanding retail Website.  Visit the new and award-winning site at today.  The holidays are fast approaching, and a hot tub is a gift idea that will bring relaxation, inspiration, comfort, and joy all year long.

Congratulations also to Marc Galvagno, president of Air Van Lines Inc.  His company was named a finalist in the 2006 Family Business Awards.  The award winners will be named at a luncheon event on November 17, 2006 and also profiled in the Puget Sound Business Journal.

Click on to read Nancy's November Media-Savvy-to-Go column offering the deadly sins of media relations and why you should avoid them.

Special Offer from Media-Savvy-to-Go

Get Both Tips Booklets as a Bonus When You Purchase the 60-page Media-Savvy-to-Go Workbook Before December 31, 2006

You already know about the Media-Savvy-to-Go publicity tips booklets that offer 147 powerful ways to build business and profit from free publicity, especially if you've been reading these ezines over the last few months.

Did you know that there is a also 60-page companion workbook to go with them?  When I speak around town, I tell people that the tips booklets tell you WHAT do do, and the workbook includes all the worksheets, examples, and resources to show you HOW to get into the media relations game and win.

The retail price of the hard copy workbook is $69, and the downloadable version is $59.  If you order the Media-Savvy-to-Workbook in either format in November and December from the online shopping cart, I'll forward downloadable files of both Media-Savvy-to-Go tips booklets to you as a special bonus.  That's an $8 savings.

This trio of information-rich do-it-yourself publicity tools from Media-Savvy-to-Go is a gift your business owner friends will appreciate because it will help them earn more success with greater ease in the New Year without spending a fortune.  And you'll enjoy them too as you experience your own success in the media.

Check out the testimonials from top Puget Sound business owners and executives who have read the Media-Savvy-to-Go Workbook and said great things at

Order your own copy of the Media-Savvy-to-Go Workbook today, and the two publicity tips booklets are on me!  Click here to visit the shopping cart now: 


Both publicity tips booklets make for a winning and affordable holiday gift all by themselves.  Enjoy both for just $10 for the hard copy versions or $8 for the downloadable files you can read immediately.  Visit to order yours today.

You are receiving this e-newsletter because you have asked to receive it and/or we've worked on projects together and created valuable impact for your investment in our public relations and marketing communications services. If you don't want to receive free offers, tips and marketing news from us in the future, please send e-mail to, and I'll remove your name from the mailing list. As always, your comments about this ezine are welcome and appreciated. 

Nancy S. Juetten Marketing Inc. is a results-oriented public relations and marketing communications agency that helps winning companies get known, build media buzz, enhance credibility, and attract quality leads via public relations consulting and Media-Savvy-to-Go do-it-yourself publicity tools.

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