Newsletter - Nancy S. Juetten Marketing, Inc.
Main Street Media Savvy – get seen, heard, and celebrated in your own backyard... and beyond!

Quote to Inspire Your Winning Ways

"Practice the rule of five.  This simply means that every day, do five specific things that will move your goal toward completion."

-- Jack Canfield

Do-It-Yourself Publicist Earns the Ink

Thea Sand followed a tip I shared in a prior ezine.  She got in touch with Seattle Post-Intelligencer Retail Reporter Craig Harris to tell him that her company, Emmanuel's Rug and Upholstery Cleaning, was preparing to celebrate its 100th business anniversary.  They exchanged information.  A photographer visited her store.  A retail profile will run in the business section of the paper on March 10, 2007.

Thea is thrilled.  In an email to me she said, "I've been looking at publicity versus advertising for a while and never thought I could implement it.  Thank you so much."

If you want your story on the front page of the Seattle Post Intelligencer or beyond, perhaps now is the time to take a closer look at the Media-Savvy-to-Go Publicity Toolkit

Looking for a Passionate Speaker to Educate Your Clients and Members about the Power of Publicity?

If this subject of media relations matters to you, your small business clients, or your professional organization members, let's chat.


One More Idea

Are you looking for affordable, high-value client appreciation gifts that will keep your name and brand promises top of mind all year long as you help your clients and prospects earn more success through the impact and credibility of free publicity?

Consider the Media-Savvy-to-Go tips booklets to deliver the goods. Quantity discounts are available.

I am on a mission to empower business owners from coast to coast with this powerful information, and your quantity orders will advance this goal.   Let's talk about it!


Volume Number 26 - March 2007

Don’t Short-Circuit Your Personal Brand and Reputation

with Faulty Networking Skills


by Nancy S. Juetten

Dear RecipientFirstName,

How you meet and greet new people shapes your personal brand and reputation long before your successes, community contributions, and stories earn editorial consideration by the media.

Everyone you meet around town at networking functions, conferences, and other venues is a potential colleague, co-collaborator, or client.  And everyone you meet has his/her own extended network of people who form an inner circle that could potentially invite you in.  It is essential to put your best face forward when you meet new people.  Lead with your eyes and ears to make a winning connection.

To get the inside scoop on winning ways to connect at networking events, I consulted with Zita Gustin.  Gustin is the executive managing director of the eWomenNetwork for Greater Seattle.  Gustin is a master of the art of networking and speaks often to professional groups and the media to help others improve their skills and results.

Gustin says – and we all know – that some people are skilled at making quality connections that result in authentic relationships built on trust, admiration, and respect.  When they need advice, information, or referrals, they count on their own inner circle to tell them the truth and help them get what they need.  Best of all, they are happy to return the favor.  This translates to greater success with ease and speed.  That counts for a lot in today’s information overloaded world in which time matters just as much as money.

“The best advice I can offer to improve networking skills is to become a connector,” Gustin said.  “If you spend more time focused on how you can help others achieve their goals, you will find many unexpected gifts and rewards bestowed upon you.

“To become a connector, learn to listen more than you talk.  To understand what other people need, look them directly in the eye and hear what they are saying.  Stay focused and present while you are listening, and people will marvel at your conversation skills.  All the while, gather information to help you help them.  Be curious and ask smart and gently probing questions that will help you do just that.”

We’ve all been on the receiving end of networking efforts gone wrong.  It is jarring to have someone collect business cards as if on a scavenger hunt to earn a prize.  It is uncomfortable when someone is listening to you with one ear and watching the room around you to see where she can next pounce for a potential lead.

As Gustin often says, “Good word-of-mouth marketing spreads fast, and bad word-of-mouth spreads even faster.” How you engage with others at networking events reflects upon your personal brand and reputation, and it can factor into the stories the media prepares about you and your company.

Gustin emphasizes that networking is about building relationships.  Never forget that, and remember that building takes time.  Bulldozing takes moments and leaves a swath of destruction in its path.

“The next time you head out to network with others – including reporters and editors -- be sure to have the goal in mind that you are there to build relationships that will blossom over time. Leave the bulldozer at home,” she says.

Whether meeting people for the first time or talking with a reporter for a story, consider Gustin’s sage advice:


  • Always focus on the other person.
  • Be interested and helpful.
  • Stay focused and present.
  • Listen carefully.
  • Be curious.
  • Be able to describe what you do and why it matters in a concise, compelling, and memorable way.

Clients in the News


Alice Cunningham, Olympic Hot Tub Company

Blazing Trails


Christie Mueller, New York Life

Watch her "About the Money" segment on March 13, 2007 on KCTS TV at 7:30 p.m.


Acquisition Services Group

Check out Mike Grubb's article about mergers and acquisitions in the March 2 issue of the Puget Sound Business Journal.  This article link is available to print subscribers only:


Also, check out Paul Keller's article about retiring well by planning business sale carefully at this link:


Juetten Personal Financial Planning PLLC

Check out Certified Financial Planner™ Steve Juetten's article about retirement readiness at this link:

Clients on the Local Speaker Circuit




Christie Mueller, New York Life



April 26, 2007

Million Dollar Earner and Washington CEO Cover Model for Feb. 2007

Shares Lessons Learned Along the Journey to Break the Glass Ceiling 

Women Business Owners Luncheon – Washington Athletic Club

To register, visit


Delicious Planet’s CEO and Founder Randi Carter 


June 1, 2007

How to Turn Your Passion and Purpose into Profit

NSCC Network Breakfast

Register by visiting


July 19, 2007

I Can Do Anything: Don't Look Back or You'll Never Move Ahead!  

eWomenNetwork Accelerated Networking Luncheon

Register by visiting


Olympic Hot Tub Company's Alice Cunningham 

March 8, 2007, Womens Business Exchange, Women, Passion and Philanthropy: Making a Difference by Investing in What You Truly Care About.  Register by visiting this link:

March 15, 2007North Seattle Chamber of Commerce Luncheon, Creating Customer Loyalty, Call 206-398-5600 to make reservations.

March 15 and 22, 2007

Business Legends Tell All - Learn from the School of Hard Knocks

Register by visiting


May 17, 2007

eWomenNetwork - Greater Seattle Chapter

Why Making Products Easy to Buy, Easy to Own, and Easy to Refer is a Winning Business Strategy

Register by visiting


Nancy S. Juetten

March 22, 2007Edmonds Chamber of Commerce Luncheon

The Deadly Sins of Media Relations and Why You Should Avoid Them

To register, email


March 28, 2007 - Seattle Graphic Artists Guild

Shameless Self-Promotion on a Budget - a Panel Discussion

To register, visit


April 25, 2007 – Eastside Commercial Bank Seminar

for Small Business Clients and Prospects - 11:30 a.m. - 1 p.m.

The Deadly Sins of Media Relations and Why You Should Avoid Them

This is a free event, lunch is included, and advance reservations are required.

To register,



June 14, 2007 - Womens Business Exchange Breakfast

Why Getting Seen, Heard and Celebrated in Your Own Backyard is the Key to Doing More of What You Love

To register, visit


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Reprinted from "The Media-Savvy-to-Go Ezine," an electronic newsletter offering tips and resources to help you get seen, heard, and celebrated in your own backyard and beyond through the impact and credibility of free publicity. Subscribe at and receive by email the "How to write an article pitch the media can't resist" special bonus report.


If you like these tips, please pass them on to your friends, clients and colleagues.  With your help, I'll earn 2,000 new opt-in subscribers in 2007, and I can't wait to report that I have achieved my goal!

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