Newsletter - Nancy S. Juetten Marketing, Inc.
Main Street Media Savvy – get seen, heard, and celebrated in your own backyard... and beyond!

Quote to Inspire Your Winning Ways

This one is a favorite that bears repeating.

"Surround yourself with only people who are going to lift you higher."

-- Oprah Winfrey

Come Meet Me at WBE on June 14

I'll be talking about why connecting one-to-one and one-to-many is the key to doing more of what you love.

Visit to register.

And, while you are there, meet my special guest Thach Nguyen, one of the co-presenters for the Mental Journey to Millions event taking place June 22-24, 2007 at the Seattle Westin. Visit to learn all the details.

Volume Number 31, June 2007

Eager to Learn How to Get in O Magazine?

Dear RecipientFirstName,

Getting into O, The Oprah Magazine can mean publicity on a grand scale. Not only is the magazine read by 2.65 million people, it's a magazine that doesn't get thrown away. So you don't get a mad rush of business once, but for many months.  A businesswoman increased her business by 60% in thirty days. Imagine what it would be like for you to do the same.

One entrepreneur compared it to getting an Academy Award. If you have a product, service, book or cause that you want women who are devoted to Oprah and follow her advice and recommendations, then this is the venue.


There are guidelines, tips and qualifications you'll need to know about before attempting to get into this coveted magazine. Susan Harrow of has interviewed the publicists who regularly get their clients placed in the magazine and people who have done it themselves, so you'll be learning from the experts at 1/2 the normal price here until June 16 midnight EST.


A few things you'll glean:


- How to present your product so that it is "Oprah" ready

- Out-of-the-box ways to be noticed and get editors to respond

- Oprah's 10 hot buttons--topics that the editors are looking for


P.S. You can find out more here: but you must click on this link:  to get the 1/2 off price.  After June 16 Midnight it goes back to regular price.

Are You Curious about Taking the Mental Journey to Millions?

You are invited to preview the event’s powerful material at free teleconference call taking place June 14th at 3pm PST.  The conference call number is 641 985 0004.  The conference ID is 3287556#.  Or, attend a two-hour preview event this June 7.  Thach Nguyen and his mentor Matthew Ferry want to invite you to a free introduction to their wealth building seminar entitled the Mental Journey to Millions.

Thursday, June 7th 2007

6pm - 8pm

New Holly Neighborhood Campus (The Gathering Hall)

7054 32nd Ave S

Seattle, WA 98118


Thach and Matthew have worked with thousands of people to find their true purpose and passion in life.  In fact, 161 have become millionaires and they say it's because they found joy, peace, and fulfillment first, the money just followed.  Here are a few topics that will be covered in the seminar:


- Discover how inspired millionaires attract the perfect circumstances into their lives to make money and keep lasting wealth.


- Learn a step-by-step process on how to attract what you want into your life.


- Learn how to create a powerful, magnetic vision of wealth that will pull you and everyone around you into action to make it happen.


Please feel free to invite your friends. RSVP by sending email to ASAP. Seating is limited to the first 200 people to respond. 


You can read all about the 3-day live event by visiting  The early bird registration deadline has been extended to June 9, 2007, thanks to the generous sponsorship of Countrywide Home Loans.  Just $297 for three amazing days of training that will transform your life in wonderful ways.  At least, give yourself the gift of sampling the free preview call so you can be satisfied that you haven’t let a fabulous opportunity pass you by.

Are You Curious about the Future of Newspapers?

As a publicist, I worry about the future for newspapers.  Use of the Internet is rising dramatically.  Circulation reports for many newspapers reveal declines in readership.  Still, the May 27, 2007 issue of the Seattle Times reported that the majority of newspaper editors are optimistic about the future of their newspapers.  A global survey of newspaper editors conducted by Zagby International for the World Editors Forum and Reuters found the following:

85% are very optimistic or somewhat optimistic about the future of their newspapers

41% believe that online will be the most common way to read the news ten years from now.

Earning ink in the local newspaper continues to be a powerful way to spread the message about your company and what makes it special and different in the marketplace, though it is not the only way.  Take time to learn about social networking, blogging, and other Internet avenues so your story can reach far, wide, and beyond as media habits evolve as use of technology escalates.

Hourly Publicity Coaching Client Earns the Big Ink


Gina Jordan, owner of Lavender Luvies ( was thrilled when I hooked her up with Craig Harris, the retail reporter for the Seattle Post-Intelligencer.  He wrote a front page business feature that included two fabulous color photos for the June 1, 2007 edition of the paper, and you can read all about it here:  Here is what Gina had to say about the value she gained from her publicity coaching experience:

Thank you so much for the many opportunities you presented during my Rent-a-Brain telephone appointment. I have known for about a year the next direction that I would like to steer the business, but I felt stuck and had no idea how to take the first step. Yesterday’s call with you answered some questions for me and presented many options I had never thought of. Plus, you made it so easy for me to get started. I’ve already received a response and I’m shipping out samples of my products to the Northwest Hope and Healing organization today. This is exactly what I’ve been looking for and the first piece of a much larger project.  The next time I get stuck, I’ll know exactly where to go, and I will definitely recommend you to anyone I know in need. Thanks again and have a wonderful day!

Gina Jordan, Lavender Luvies,

If your growing business needs this kind of support, sign up now for your publicity coaching appointment.  Here is the link to make it easy for you:

Taking the Temperature to Gauge Your Interest in a Media Relations Training Event…Publici-Tea, Publicity Spa, or Traditional Classroom Setting?

Are you eager to catapult your business from obscurity to the media spotlight in record time?

Would you love the expertise of a high-end publicist...but your budget is less than the cost of one press release?

Do you wish there were an easy way to learn the nitty-gritty details and contacts you need to know to get seen, heard, and celebrated in the Puget Sound media?

Would it be fun to connect with like-minded business owners who, like you, have great things to tell the world about but don't quite know how to get the word out?

And, do you need a big payoff for every minute and every dollar you invest as you grow your business?

If you answered “YES” to these questions, declare your interest in signing up for a media relations workshop this fall to get the help you need.  This course would include instruction provided by me, the Media-Savvy-to-Go Publicity Toolkit, plenty of useful resources to support your do-it-yourself publicity efforts, plus the opportunity to connect with other like-minded and publicity-seeking business owners who join together to support each other’s success.  A modest investment will deliver a boatload of ideas, resources, and specifics about how to earn the publicity you seek in a fun setting without spending a fortune or spinning your wheels.

We are considering a number of formats:

1)            A Publici –Tea – Great PR Ideas Over Tea and Decadent Chocolates

2)             A Publicity Spa – Great PR Ideas and Resources Over Pedicures at a Lovely Local Spa.  Your hands will be free to take notes as your feet get pampered!

3)             A Traditional Classroom Format

Which of these formats has the greatest appeal for you?   Do tell, and we’ll design something perfect for your needs.

We've already helped a number of Puget Sound business owners earn prominent and favorable media coverage as a result of the Rent-a-Brain program that offers personalized publicity coaching by the hour. Clients rave about the value and benefit of this training, and they sure do earn the ink. Click here to read the testimonials: The group format will provide a high value and affordable way to bring even more energy, creativity, and results to everyone who participates, while creating a new community to support success.  Please get in touch to confirm that a class like this captures your interest.  Then, I’ll schedule an event for September to meet the need.

Your Assistant Can Do So Much More


Wouldn't life be a lot easier if you could work with an assistant who is fully trained on how to handle most of the day-to-day tasks of your publicity campaign?  If you already have an assistant who does little more than administrative chores, it's time to turn your assistant into someone who can assume many of the duties of promoting your product, service, cause or issue.  Publicity expert Joan Stewart will train assistants, virtual assistants and interns June 11-15, via a series of teleseminars.  Joan has recruited her own army of guest experts to join her on the calls.  They will be teaching assistants how to research media outlets, ghostwrite articles and post them to online article directories, use reprints multiple ways, update print and online media kits, find bloggers who can write about you, find podcasters who can feature you on their podcasts, use editorial calendars, form valuable relationships with journalists, and write press releases not only for journalists, but for the search engines.


I am very familiar with Joan's work, and no one is more qualified than Joan to train your assistant. You can learn more about the program here:


P.S. Her program comes with a 100 percent money-back guarantee, so you can't lose.


Colleagues and Clients on the Radio and in the News


ABODA – Watch for this Friday’s issue of the Puget Sound Business Journal for a story about this company’s dramatic growth as a national corporate housing provider.


Lavender Luvies - Click here to read this front page business feature:


Margit Crane, – Click here to listen in:


PR Store – Click here to read this Puget Sound Business Journal feature:


Thach Nguyen and Matthew Ferry – Mental Journey to Millions - Click here to listen in:, or visit this link for the latest interview on the Chat with Women show:

Nancy and Key Clients  on the Local Speaker Circuit

Nancy S. Juetten, Media-Savvy-to-Go

June 14, 2007 - Womens Business Exchange Breakfast

Getting the Word Out One-to-One and One-to-Many:

The Ticket to Doing More of What You Love

Womens Business Exchange

To register, visit


Delicious Planet’s CEO and Founder Randi Carter

June 21, 2007

How to Turn Your Passion and Purpose into Profit

eWomenNetwork Luncheon


Olympic Hot Tub Company's Alice Cunningham 

July 18, 2007

Fremont Chamber of Commerce Lunch Meeting

Why Making Products Easy to Buy, Easy to Own, and Easy to Refer is a Winning Business Strategy

To register, call 206-632-1500


Christie Mueller, New York Life

July 19, 2007

I Can Do Anything: Don't Look Back or You'll Never Move Ahead!

eWomenNetwork Accelerated Networking Luncheon

Register by visiting 


PERMISSION TO REPRINT: You may reprint any items from "The Media-Savvy-to-Go Ezine" in your print or electronic newsletter. Please include the following paragraph:


Reprinted from "The Media-Savvy-to-Go Ezine," an electronic newsletter offering tips and resources to help you get seen, heard, and celebrated in your own backyard and beyond through the impact and credibility of free publicity. Subscribe at Media-Savvy-to-Go  and receive by email the "How to write an article pitch the media can't resist" special bonus report.


If you like these tips, please pass them on to your friends, clients and colleagues.  With your help, I'll earn 2,000 new opt-in subscribers in 2007, and I can't wait to report that I have achieved my goal!


You are receiving this ezine because you have asked to receive it and/or we've worked on projects together and created valuable impact for your investment in our public relations and marketing communications services. If you don't want to receive free offers, tips and marketing news from us in the future, please send e-mail to, and I'll remove your name from the mailing list. As always, your comments about this ezine are welcome and appreciated. 

Check out the latest Media-Savvy-to-Go newspaper column 

To unsubscribe, please follow this link.

Email Us | | 425-641-5214