Newsletter - Nancy S. Juetten Marketing, Inc.
Nancy S. Juetten Marketing Inc.
Media-Savvy-to-Go Ezine
Act Now to Benefit from Sizzlin' Summer Savings!
New Upgraded Media-Savvy-to-Go Toolkit Debuts September 1, 2007

August 27, 2007
Dear Nancy,

One Good Thing Can Lead to Another - Media Momentum is a Powerful Thing!


Congratulations to Alice Cunningham of Olympic Hot Tub Company ( for achieving the 30th anniversary of launching her business this month.   In June of 2006, Alice gave an inspiring talk at the North Seattle Community College Network Breakfast ( about the importance of making one's products and services easy to buy, own, and refer.  Little did she know that a talented freelance writer named David Volk would be among the guests in the audience.  Shortly thereafter, David had a conversation with the editor of a new spa industry trade magazine and suggested a feature about Alice and her company.  The editor agreed.


This month, Alice and her husband Blair Osborn are on the cover of the debut issue of  Spa Retailer Magazine just in time to honor their 30th business anniversary.  David Volk's story and the accompanying photos put Alice, Blair and Olympic Hot Tub Company in a fabulous light. The headline reads as follows: "$10 Million Woman: Why Alice Cunningham Left the U.S. Labor Department for the Spa Business."   That story should be live on the Web by September 5 at Spa Retailer Magazine.  Check it out.


To make things better, the Madison Park Times elected to write a similarly favorable story for the August 3 issue under this headline:  "Soaking in Success: Madrona Couple Enjoys Getting into Hot Water with Their Hot Tub Business."  Here is the link to make it easy for you to read all about it:


This goes to show that one speaking engagement very early in the morning can lead to even greater things ahead, including a cover story in your industry's latest glossy trade magazine and a prominent feature story in your hometown media.  Media momentum can be a powerful thing.

By the way, if you are ready to make your hot tub purchase, now is also a great time to act.  The Olympic Hot Tub anniversary sale is in progress, and you can enjoy huge savings on top selling models between now and Labor Day.  Alice Cunningham says your best business ideas come to you when you are relaxed, and that is all the more reason to visit her award-winning Website and learn all about the relaxation waiting for you in your own backyard.  Here is the link to make it easy to learn more:  Olympic Hot Tub Anniversary Savings.


When will you be speaking next, and who might be in the audience with the influence to take your story far and wide?  That is the question to ponder for today as you get into action to fuel your do-it-yourself publicity success. Keep in mind that many local Chamber of Commerce program directors are seeking quality speakers right now to round out their 2007/8 programming.  Connect with your hometown chamber now to see how your expertise can serve the members.  There may be a speaking engagement waiting that can position you as the go-to person in your field and bring new business opportunities to your door.

And, remember that many hometown media are making their 2008 editorial plans now. Request the editorial calendars for the publications to which your expertise can add value.  Then, you can pitch compelling article ideas that can lend perspective, serve the readers, and -- most importantly -- invite new business conversations to propel your business forward.


Act Before 9-01 to Benefit from Sizzlin' Summer Savings on Media-Savvy-to-Go


If you want to get your hands on this powerful information products bundle at the amazing low price of just $39 for the downloadable version or $49 for the spiral bound workbook and two printed tips booklets, act now.  Here is the link to make it easy for you:


Starting September 1, the Media-Savvy-to-Go Toolkit is being upgraded in powerful ways.  Now, in addition to the 60-page workbook and the two tips booklets that offer 147 powerful ways to build your business and profit from free publicity, you also get a special report that explains how to pitch an article the media can't resist and two audio files to empower your media relations success on these timely and useful topics:


    1)    The Deadly Sins of Media Relations and Why to Avoid Them

    2)    Why Connecting One-to-One and One-to-Many is the Key to Doing More of
           What You Love


My new Main Street Media Savvy blog will debut in just a few days, and that will be the perfect venue for you to read all about the new and improved Media-Savvy-to-Go Publicity Toolkit, including glowing testimonials from nationally recognized PR experts such as Publicity Hound Joan Stewart and "How to Get on Oprah" Expert Susan Harrow.

I'd love for you and your publicity-hungry business owner friends to join with 1,500 people nationwide who are already applying the Media-Savvy-to-Go publicity tools to explode their businesses.  For less than it would cost to hire an experienced PR expert like me for 30 minutes, you can own and apply all of this information to your buzz and business building advantage.  Why wait a minute longer to come out of obscurity and into the media spotlight?  Great results are waiting!

Come Meet Me


Everett eWomenNetwork - September 7, 2007 11:15 a.m. - 1:45 p.m.

Become the Local Expert and Build the BUZZ for Your Business!


This is a joint presentation with Zita Gustin, executive managing director of eWomenNetwork.  This dynamic session is designed to give you the tools to help you focus on building the buzz about your business by becoming known as the local expert in your market.  Get known as the "go to" person for information, referrals, resources and so much more!

Visit this site to register:


Columbia Tower Club Luncheon - October 10, 2007

How to Get Seen, Heard, and Celebrated in Your Own Backyard ... and Beyond!

Call 206-622-2010 to make your reservation.206.622.2010


Fremont Chamber of Commerce Luncheon - October 17

The Deadly Sins of Media Relations and How to Avoid Them

Call 206-632-1500 to make your reservation.


Looking for a speaker to inspire your members to make the most of their media relations?  I'd love to be of service!   Get in touch at 425-641-5214 or connect by email at 


September is going to be great.   Just make sure you acquire and use the tools you need to achieve the bold success that is possible for you and your growing business.  Your consistent actions will determine your publicity success.

Quick Links...
Last Chance for Sizzlin' Summer Sale - Act before September 1 to benefit!
Main Street Media Savvy:
Get Seen, Heard, and Celebrated in Your Own Backyard ... and Beyond!
Contact Information
phone: 425-641-5214    email: