Newsletter - Nancy S. Juetten Marketing, Inc.
Main Street Media Savvy – get seen, heard, and celebrated in your own backyard... and beyond!

Quote to Inspire Your Winning Ways

"Make your products easy to buy, easy to own, and easy to refer."

Alice Cunningham, Co-Owner

Olympic Hot Tub Company

Buy a Bunch - Save a Bundle

Introducing New Quantity Discounts for Media-Savvy-to-Go Tips Booklets!

Are you looking for affordable, high-value client appreciation gifts that will keep your name and brand promises top of mind all year long as you help your clients and prospects earn more success through the impact and credibility of free publicity?

Consider the Media-Savvy-to-Go tips booklets to deliver the goods. Quantity discounts are available for stock on hand. Volume 1 offers 97 powerful ways to profit from free publicity, and Volume 2 offers 50 powerful publicity boosters to build your business. Mix and match the booklets in any combination, while supplies last! Apply your logo stickers to the front covers of the booklets and staple your business card inside, and you've got great items to inspire the publicity successes of everyone you know.

1-49 copies          $5 each

50-249 copies      $3 each

250-500 copies    $2.50 each

501 +copies        $2.25 each

(Prices exclude sales tax and shipping.)

I am on a mission to empower business owners from coast to coast with this powerful information, and your quantity orders will advance this goal.  

Read sample tips and testimonials by following these links:

Call me at 425-641-5214 or send email to to make your quantity order as these special prices are NOT reflected on the Website. 

Do-It-Yourself Publicists Earn the Ink

"I completely owe our article placement success to you as you have provided us a wealth of information these past few years from which we have truly benefited.  Thanks for always being our advocate and for supporting what we do.  We are thrilled to be a part of what you do and look forward to this relationship growing!"

Mary Sult, Marketing Coordinator, Falco+Sult

"My conversations with Nancy Juetten have jump-started my own publicity efforts. In February, my photo and 'My First Job' story were featured in the Job Market section of the Sunday Seattle Times, generating phone calls and emails from top leaders in the Seattle financial services and automotive industries.  Specific language Nancy shared during our first conversation now serves as the starting point for radio interviews. Since I have posted this interview on our Website, they have generated quality leads and meaningful new business conversations with clients.  Nancy's insights, information, and energy pack a punch, and I highly recommend her and her Media-Savvy-to-Go Publicity Toolkit for anyone serious about building the buzz and growing to the next level."

Mike Seifert, Partner, GoMobile Advertising

 Join My Affiliate Program and Earn Money for Your Media-Savvy-to-Go Referrals!

Your recommendations support my success, and I am happy to support yours with commission checks for Media-Savvy-to-Go information product sales that flow to my door with your support.  If you have not yet signed up for the affiliate program, do so at this link:

Work at Home Talk Radio Names Nancy Juetten a Most Valuable Player

Visit to learn about the 15 MVP's honored for supporting the success of others.  Over 500 nominees were considered, and only 15 earned a place on this list. 

Thanks to all my my clients, colleagues, and co-collaborators for nominating me.  Now, work-at-home moms and others are flocking to my Website to learn more about what I do, and it's a wonderful thing! 

Listen in by visiting 

Volume Number 28, April 2007

Knowing Whom to Call is Key to Media Relations Success

Dear Nancy,

If you’ve got breaking news to share or a compelling story to pitch, knowing whom to call is as important as the story you want to tell.

If you are a small business owner with other equally pressing deals to close and operations issues to address, chances are compiling a targeted media list isn’t high on your priority list.  The good news is that affordable resources are close at hand to make media list building easy and time efficient for even the most time starved business owners.

Before you invest in media list resources, however, remember that knowing your own “top ten” list of media outlets that represent the best potential media placements for telling your story to the right audiences is always a great place to start.

When you are familiar with the reporters who write about your business, industry, or expertise, you can demonstrate your familiarity with their work as you make your pitch.  That is always a winning way to start a conversation, capture attention, and earn editorial consideration.

For example, a story ran in the February 22, 2006 Wall Street Journal that addressed the challenge working couples face when returning home after a tough day at work.  They find themselves in “the dead zone” and can’t reconnect.  Alice Cunningham, co-owner of Olympic Hot Tub Company, identified the Wall Street Journal as a priority media placement for her company and products for 2007.  When she read this story, she immediately invited one of her best customers to respond to the Wall Street Journal reporter to suggest a Hot Spring spa as a good solution to help spouses reconnect after a tough day at work.  The reporter liked the suggestion and wrote a follow-up column a week later that offered a variety of reader suggestions, including buying a hot tub.   This example proves that following up with reporters about current stories with supplemental ideas and suggestions can be an effective way to earn the media placements that matter most to you.

If you are too time strapped to read every local newspaper or magazine and watch or listen to your targeted radio and television news programs, let the Puget Sound Media Directory make the process of identifying the right editors and reporters for your story easy for you.  My own copy from 2005 is well used and well worn, and the newly updated 2007-2008 edition is now available for purchase.  Visit to learn more.

If your company has news of interest to reporters and editors across the state of Washington, the Washington State Media Directory is a useful resource.  Visit to learn more.

If you need to take your message beyond Washington State, consider  This service is built for publicists with only occasional needs for media contact lists.  MediaLists Online allows you to generate basic media lists in a matter of minutes without having to invest substantially in software.

And, if you sell a product or service that is well targeted for holiday gift guides in national magazines and other media and you are prepared to get into action months in advance of posted deadlines, take a look at this link:


This company also creates media lists well targeted for moms, dads and grads, holiday, and more.

Now that you know about some of the useful tools available to help you share your story with the right decision makers, get into action to bring your business out of obscurity and into the media spotlight today.

When your ideal customers read about how your product or service is making a difference for others, taking advantage of a timely trend, or making news or solving problems that matter to people here and beyond, you’ll earn new Website visits, inquiries from qualified potential buyers, and new engagements.  With such wonderful benefits waiting, my only question to you is this.  What are you waiting for?


Clients on the Local Speaker Circuit



Christie Mueller, New York Life



April 26, 2007

Million Dollar Earner and Washington CEO Cover Model for Feb. 2007 -Shares Lessons Learned Along the Journey to Break the Glass Ceiling 

Women Business Owners Luncheon – Washington Athletic Club

To register, visit Women Business Owners.


July 19, 2007


To register, visit



Delicious Planet’s CEO and Founder Randi Carter 



May 24, 2007

Women Business Owners

How to Turn Your Passion and Purpose into Profit

To register, visit Women Business Owners.


June 1, 2007

How to Turn Your Passion and Purpose into Profit

NSCC Network Breakfast

Register by visiting the Website for North Seattle Community College.


July 19, 2007

I Can Do Anything: Don't Look Back or

You'll Never Move Ahead!  

eWomenNetwork Accelerated Networking Luncheon

Register by visiting


Olympic Hot Tub Company's Alice Cunningham 


May 17, 2007

eWomenNetwork - Greater Seattle Chapter

Why Making Products Easy to Buy, Easy to Own, and Easy to Refer is a Winning Business Strategy

Register by visiting


July 18

Fremont Chamber of Commerce Lunch Meeting

Why Making Products Easy to Buy, Easy to Own, and Easy to Refer is a Winning Business Strategy

To register, call 206-632-1500/



 Nancy S. Juetten, Media-Savvy-to-Go


April 25, 2007 – Eastside Commercial Bank Seminar

for Small Business Clients and Prospects - 11:30 a.m. - 1 p.m.

The Deadly Sins of Media Relations and

Why You Should Avoid Them

This is a free event, lunch is included, and advance reservations are required.  Seating is limited, so register today at the Website for Eastside Commercial Bank.


June 14, 2007 - Womens Business Exchange Breakfast

Why Getting Seen, Heard and Celebrated in Your Own Backyard is the Key to Doing More of What You Love

To register, visit the Website for Womens Business Exchange.



PERMISSION TO REPRINT: You may reprint any items from "The Media-Savvy-to-Go Ezine" in your print or electronic newsletter.  Please include the following paragraph:


Reprinted from "The Media-Savvy-to-Go Ezine," an electronic newsletter offering tips and resources to help you get seen, heard, and celebrated in your own backyard and beyond through the impact and credibility of free publicity. Subscribe at Media-Savvy-to-Go  and receive by email the "How to write an article pitch the media can't resist" special bonus report.


If you like these tips, please pass them on to your friends, clients and colleagues.  With your help, I'll earn 2,000 new opt-in subscribers in 2007, and I can't wait to report that I have achieved my goal!

You are receiving this ezine because you have asked to receive it and/or we've worked on projects together and created valuable impact for your investment in our public relations and marketing communications services. If you don't want to receive free offers, tips and marketing news from us in the future, please send e-mail to, and I'll remove your name from the mailing list. As always, your comments about this ezine are welcome and appreciated. 

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